SPREZZATURA X RAPHA

Client:  Sprezzatura x Rapha

Sector: Fashion

Disciplines: Illustration

Rapha approached me to support their Australian design team with a new perspective for a Sprezzatura Custom collaboration.

From rainbow bands to fluorescent pink jerseys, cycling has a long history of eye-catching designs. This year, Rapha has launched its “Custom” programme which offers the chance for anyone to create completely customisable Rapha products and they wanted a way to show it off.

“Sprezzatura. That look that makes some stand out from the crowd, the bearing of effortless style, charisma and suaveness that appears to just be at one with the individual.”